The Social Connection: Understanding Social Commerce Trends

What Is Social Commerce?

Social commerce is defined as the use of social networking websites such as Facebook and Instagram as vehicles to sell products and services. It has been proven to provide an easy and seamless experience for customers who are looking to purchase something without having to leave the platform where they spend their time. 

And social commerce is exploding. In 2022, US social commerce sales are expected to reach $45.74 billion, with more than a half of the country’s adults making a purchase on social media. Simply put, social is more than just likes and comments these days — it’s also a powerful purchasing platform, and an opportunity to build lifelong relationships with your customers.

Download our e-book to learn how to capitalize on social commerce trends

Read on to understand how delivering superior social support can not only build lifelong customer relationships, but also drive revenue for your business in a social commerce world. In this e-book you’ll find:

  • Data on the opportunity of social commerce
  • How social CX can fuel e-commerce growth
  • How to achieve social CX success
  • Powering social CX with an omnichannel CRM